Meta, led by Mark Zuckerberg, recently declared plans to introduce labeling for images created by artificial intelligence (AI) on its social media platforms, including Instagram, Facebook, and Threads.

Meta label “AI-Generated Images”, While Meta already marks images generated by its own AI tool as “Imagined with AI,” the company expects to extend this practice to include images created by other major AI tools, such as those established by Google and OpenAI.

Nick Clegg, Meta’s President, highlighted the growing occurrence of AI-generated content and the user demand to differentiate between content created by humans and AI. Meta is actively working on providing clear labels for AI-generated images, collaborating with other companies to establish common principles for labeling AI content.

Meta label “AI-Generated Images”, Additionally, Meta is developing tools to identify markers within AI-generated images sourced from various platforms.

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The ability of Meta to label images as ‘AI-generated’ relies on other companies including information in their images to signify their AI origins. Currently, Meta cannot identify AI-generated audio and videos from external sources.

Meta label “AI-Generated Images”, In response, Meta is introducing a feature allowing users to indicate if they are sharing AI-generated videos or audio on their platforms.

In cases where Meta identifies AI-generated content that could mislead users, especially on crucial matters, the company may implement larger labels to offer additional context and information.

This initiative by Meta underscores its assurance of transparency and user awareness amid the increasing prevalence of AI-generated content on social media platforms.

Through labeling AI-generated images and developing tools to detect such content, Meta aims to empower users with the information needed to make informed decisions while being attracted to digital content.